According to German law and jurisdiction, product-specific ìMade in Germanyî advertising is considered to be admissible if the essential step in the production process by which the goods receive the characteristics relevant to the particular labelling takes place in Germany.
The participants of our Made in Germany initiative are taking this definition even further. For the end customer, many other qualitative aspects that he or she expects from a product marked with the slogan “Made in Germany” remain decisive.
Because Made In Germany stands for the customer worldwide as a synonym for quality and durability. Starting with an attractive design created in Germany, through the best workmanship and the highest precision through a combination of the latest manufacturing techniques and traditional craftsmanship. Domestic quality assurance and practiced sustainability, for example through the use of high-quality, recycled precious metals and diamonds from conflict-free areas, also play a decisive role here.
With the Made in Germany Initiative, German jewellery and watch manufacturers stand for German production and the highest quality with their name. They provide end customers with reliable decision-making criteria for their selection and ensure the safeguarding of jobs in Germany as well as the preservation of the knowledge in important craft professions such as watchmakers, goldsmiths, engravers and stone setters.